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Who We Are

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Always Africa who we are

A trusted name for decades, Procter & Gamble continues to successfully enrich the lives of women around the world. We aspire to make your life better by challenging convention, leading innovation, and helping shape culture. Feel our presence in your kitchens, living rooms, washrooms, and play areas through a wide array of quality products. And as we continue to grow, we further strive to deepen our roots of purpose. ALWAYS is a testimony to that effort.

ALWAYS is a leading menstrual care and hygiene brand for women. We always put her first and recognize the value she brings wherever she goes. As you spread your essence of grit and love, we bring to you the menstrual care that you truly deserve. Our mission lies in making you feel confident and comfortable even when the going gets tough.

Period days are never easy and we understand that it takes immense strength to go about your day. ALWAYS offers you innovative hygiene products that ease your discomfort and help you stay protected. We design our products keeping in mind your needs, your safety, and your health. ALWAYS products empower you so that you stay unstoppable.

Our selection of ALWAYS products include:

  • Sanitary Pads
  • Panty Liners
  • Tampons

Environmentally Responsible

The ALWAYS effort does not end at bringing you superior products. We also care about the environment and are very conscious of our footprint. Our products are designed to minimize environmental impact at every stage. High-quality and consciously sourced - that is what makes ALWAYS your go-to brand for essentials.